Creative marketing wins hearts and minds and successful brands live: the winning professional will have delivered a project or projects that have an outstanding quality that fires the imagination of customers.
Marketing and PR are two essential weapons in our industry’s armoury – key elements in the delivery of revenue, growth and prosperity for our bus, coach, rail and light rail services.
Getting the message across about the availability of services and products; ensuring that public perceptions are understood, managed and dealt with; and keeping customers and potential customers active, engaged and on your side.
There are particular skills needed here too, in understanding data and research, in managing and motivating creative talent to produce the best campaigns, and in having the ability to learn, adapt and switch within what are always tight budgetary constraints.
The judge will be looking for nominees whose spirited use of marketing and/or PR tools has achieved its campaign objectives.
HOW TO ENTER
▶️ Just send an email (300–500 words) to: enter@lipta.org.uk
▶️ Include 3 photos
▶️ Deadline: Friday 17 April
▶️ Full guidance and criteria online
▶️ More at https://bit.ly/LIPTA-Categories
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